Before launching Pupwell
I was a professional in the cosmetology world, a professional in the breeding world, and a dog owner.
What struck me when I became a dog owner was the lack of basic grooming guidance from vets and groomers. The only reason I had any inkling about dog grooming care was my background in human skin and haircare.
It became clear to me as I became a groomer that this could be simplified. Dogs can & should look & feel this good all the time. I could help save owners time time & money. Empower dog owners to care for their pups in a way that felt authentic.
Pupwell was started to empower dog owners to care for their (pup, well) by caring for their dogs grooming needs. Using our elevated line of beautiful essentials that are the same quality a professional would use. We began out of my kitchen using my own dogs to test each and every product on. Today, we’ve expanded our product line, educational resources, and community to help achieve our mission in helping every Pup Parent care for their pup, well.
I hired a videographer
I had this idea, if I could just film me teaching, I won't need to keep re-teaching everyone. It will make more sense, and look way better than me filming myself. So, we spent 12 hours over 2 days filming me grooming different dogs...
We launched in 2021
...and sold 80k on launch day - proving that this was a successful business idea. We started as "The Good Pup". I didn't know anything about trademarks - I thought an ig handle was enough. 3 months in we were kindly asked to change our name.
Meet Pupwell
After a year of creating the brand, it was painful to wait months again for a restock. I still can't express my gratitude for continued support the 100's of Pup Parents gave by pre-ordering.
